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Social media advertising tips every marketer should know

Platforms such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, etc., have become essential tools for businesses. They allow us to communicate directly with customers and prospects, build relationships, and promote brand awareness. Social media marketing is a great way to reach out to potential clients. If done correctly, it can also increase sales and boost your […]

How often should you be advertising on Facebook?

Facebook has become a powerful tool for businesses looking to reach their target audience. But does it pay off to advertise on Facebook? Facebook is the largest social network globally, with over 1.93 billion daily active users. Advertising on Facebook is very effective because it allows you to target specific audiences, but before you start […]

Solving the tracking issues UTMs can’t

Any of our clients will know we talk about tracking issues A LOT. It’s the number one nightmare plaguing the advertising industry at the moment, and there are certainly no expectations that things are going to go back to the way they were.  What’s happened? What’s it got to do with iOS 14.5? If you […]

How to use social media to communicate with customers and drive brand loyalty

In today’s social media-driven world, companies need to have a strong presence on major social networks to maintain contact with their customers. But how can businesses use social media to communicate with customers effectively and efficiently? The success of a business can often depend on how good it is at communicating with its customer base […]

5 ways effective social media advertising can benefit your business

Social Media Advertising has become a powerful tool for businesses to reach their target audience. The question is, should you invest in it or not? Social media advertising is a type of Internet marketing that involves creating and sharing content on Facebook, Twitter, LinkedIn, Instagram, etc., and advertising that content. This form of marketing often […]

7 essential tips for your Instagram marketing strategy this year

Instagram has become a powerful tool for businesses to connect with their customers and build relationships. Instagram now boasts over 500 million daily active users worldwide. The social media network allows its users to share photos and short video clips through the application. With more than 500 million daily active users, Instagram is a great […]

Everything you need to know: the costs of advertising on Facebook in 2022

Facebook has become the largest social media network in the world. It boasts over 1.93 billion daily active users. As a result, it makes it a powerful marketing tool for businesses looking to reach their target audience. However, Facebook is also known for its high costs, especially for advertisers. The average price per click (CPC) on […]

Top 5 ways to target the over 50s on Social Media

If you’re trying to target over 50s with your marketing, then you might think social media isn’t the best channel to promote your product or service on. Although this generation might not have grown up with smartphones and social media like Millennials or Generation Z, many over 50s have embraced and regularly use this technology.  […]

Top 4 Social Media Predictions for 2022

Prediction number 1: Mainstream use of AR and VR Augmented Reality (AR) and Virtual Reality (VR) will become more mainstream with Facebook’s rebrand to meta and the expansion of the Metaverse. For years, millions of people have been using AR everyday without realising it. If you’ve used Snapchat filters and Instagram filters that project graphics […]