MOTHERS IN BUSINESS MEMBERSHIP GROUP
We have helped increase the rate of attraction of new members by 560%
Founders Donna and Gemma support mothers to start and grow a business alongside raising a family, from idea generation to customer acquisition.
Since their launch in 2015, they have supported hundreds of mothers in business.
They wanted to use the positive social and economic impact in their advertising in the aim to attract empowered women to become part of their online community which features expert workshops and events.
Using rapid fire testing at the top of funnel initially to ascertain strong audiences, we then constantly tested new copy, imagery, and videos at various points through the funnel until we found a high performing campaign to bring new members into the community.