E-COMMERCE WEBSITE FOR A BASE LAYER RANGE OF SKIN SENSITIVE CHILD’S CLOTHING
ROI of 390% on Facebook
The HappySkin base layer range aids in the repair and protection of your child’s skin, allowing the dry and damaged skin to be soothed, repaired and protected. HappySkin has started from scratch online initiating Facebook advertising as the first paid strategy.
Our focus has been largely on finding multiple niches, with broad audiences. Happy Skin have a limited budget, the strategy is to find a high performing audience and then create messaging to resonate with that audience.
Once a winning audience and strategy is defined we then duplicate this strategy with new audiences, while testing and optimising performance.
A pain point led Funnel Strategy, with customer testimonials and case studies to build brand equity with the client has played a large part in the overall funnel strategy.
So far we are seeing an initial rate of ROI of 390% on Facebook only, this is improving every day as we continue to optimise.