Happy Skin

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E-COMMERCE WEBSITE FOR A BASE LAYER RANGE OF SKIN SENSITIVE CHILDโ€™S CLOTHING


The Numbers:

ROI of 390% on Facebook


The Challenge:

The HappySkin base layer range aids in the repair and protection of your childโ€™s skin, allowing the dry and damaged skin to be soothed, repaired and protected. HappySkin has started from scratch online initiating Facebook advertising as the first paid strategy.

Our Solution:

Our focus has been largely on finding multiple niches, with broad audiences. Happy Skin have a limited budget, the strategy is to find a high performing audience and then create messaging to resonate with that audience.

Once a winning audience and strategy is defined we then duplicate this strategy with new audiences, while testing and optimising performance.

A pain point led Funnel Strategy, with customer testimonials and case studies to build brand equity with the client has played a large part in the overall funnel strategy.

So far we are seeing an initial rate of ROI of 390% on Facebook only, this is improving every day as we continue to optimise.